Marci,
I was able to load it on all of our 64-bit Windows 10 PC's and virtual machines without experiencing this particular issue. Since this is the only post thus far reporting this specific error message, it seems to indicate a possible issue on your machine, not the program itself.
Three quick possibilities:
1. A corrupt installation - (Most likely) Have you tried deleting the installer, downloading a fresh one, and re-attempting the installation?
2. An issue with your Windows settings - This link should help identify/resolve: https://www.ghacks.net/2017/10/30/fix-this-app-cant-run-on-your-pc-on-windows/
3. You are running a 32-bit of Windows - From your original post, I find this extremely unlikely. However, it is always worth verifying if the above two steps fail.
Please let us all know if the issue persists after trying the above. And if it is resolved, please let us know how and kindly mark the case as resolved!
Thanks,
Andres